Luke’s is a start-up company that will be selling hand-made artisinal compotes and sauces at grocery stores across South Eastern Ontario. The primary audience are female aged 40 to 60 who are concerned with purchasing whole foods for their families and willing to spend more to do so.
The product is to be sold at a premium pricepoint and the design needs to invoke a handcrafted luxury feel.
The type was hand rendered using a graphic marker and was scanned into photoshop for some digital manipulation. The black palette was inspired by high end fashion companies and the accent colour will vary based on the types of ingredients used in each compote. The paper for the label will be linen, similar to what you might find on a vintage wine.
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