Hard Core Hoser

Hard Core Hoser


The focus on this project was to tap into the backyard spirit on Canadians as evidenced by such movies as Hard Core Logo and Hot Rod. As Canadians we love nothing more than to make fun of ourselves and therefore the strategy was to lean into the cliche as much as possible. The duct-tape theme and bleak palette represent the themes that often come up in music and movies that garner cult status amongst Canadians.

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